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The
Florida Chamber of Commerce
has announced the creation of The
Florida Justice Reform
Institute, as a separate, single-purpose entity to focus solely
on championing all aspects of meaningful civil justice reform.
FJRI
is an independent coalition of business, medical and consumer
advocates led by some of the state's top CEOs.
The Institute will leverage “best practices” and intelligence
from other states (Michigan, Illinois, Mississippi, Texas,
Alabama and others) where significant legal reform efforts have
taken place. The Institute is open to all who are
interested in working collaboratively.
To this end, it has already built a state and
national network of fundraising, resources, lobbyists, attorneys
and experience to make this low-governance, high impact program
successful in the next session and next decade.
FJRI has begun airing the first 30-second TV spot, entitled "In
the Name of Justice", on Meet the Press, Face the Nation, 60
Minutes, The Usual Suspects, and other broadcast and cable
programs. This inaugural commercial is complemented by a
60-second radio spot entitled "For the Sake of Justice" and a
full-page ad in the Tallahassee Democrat. Additional media
markets will be rolled out as well.
Watch
FJRI
Television commercial and listen to
Radio commercial.
 "We
are taking our message from the courtroom to the court of public
opinion because lawsuit abuse is hurting our small businesses,
our access to healthcare and real victims, affecting everyone
with higher costs and greater uncertainty," FJRI Executive
Director Pam Philp says. "It's a legal lottery that's painted a
bulls-eye on the state of Florida, and everyone who lives here." |
